Types of e-Commerce

Dennis Walters
2 min readAug 3, 2015

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Business to Business (B2B) Edited Business-to-Business e-commerce has been around for some time. Over 90% of all e-commerce transactions on the Internet are B2B. B2B enables automating transactions between trading partners for business efficiency. B2B is also known to be Electronic Data Interchange (EDI).

Business to Consumer (B2C) Business-to-Consumer is considered to be one of the best things to happen for e-commerce and the Internet. It continues to grow by leaps and bounds with every passing day. Popular websites such as Amazon and like have cashed in over the rise of purchases that happen over the Internet. B2C involves direct selling to the consumer over the Internet. The service or product that is being sold does not necessarily be virtual or intangible, but as a matter of fact most transactions that happen are related to tangible goods.

Consumer to Business (C2B) Consumer-to-Business model is a complete reversal of Business-to-Consumer model. In a Consumer-to-Business Model a consumer offers goods or services to companies and the companies pay for them. We can see examples of C2B in forms of affiliate marketing, answering online polls for companies, being a free lance developer, etc.

Business to Employee (B2E) In a Business-to-Employee e-commerce, companies offer products or services to their employees in an intranet environment. B2E typically is used for automating employee related work processes. Examples of B2E applications can be seen in online insurance policy management for employees, offers and rewards program for employees, etc.

Consumer to Consumer (C2C) In Consumer-to-Consumer e-commerce a third party builds a transaction bridge between two or more consumers involved. Online Auctioning can be considered to be a good form of Consumer to Consumer e-commerce model where consumers set up sale of goods and services for other consumers where other consumers have to bid and win the specific good or service. The third party which connects consumers charges a nominal fee for their services. They are in no way related to the goods and services being sold or bought and they are not responsible for QA and other such factors.

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Originally published at philipsample.wordpress.com on May 21, 2015.

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